Ahh the holiday season, it’s considered the gold rush for almost every e-commerce store out there, almost all online stores who send good traffic during the holiday season will convert at some rate, for you as the owner of an e-commerce store it should mean your big chance to grow your revenue and profit to levels you’ve never dreamed of…
So as the next entry into our “preparing for the holiday gold rush” we’re going to go over 7 e-commerce store tips to make you more money today, regardless if you’re using shopify or woocommerce, since we have stopped using shopify for our stores and moved towards woocommerce, we will mention what works and we have used for shopify. The concepts are the same. If you implement this stuff right now you’re going to make more money. And once we reach that “gold rush” you’ll be ready to absolutely crush it. Continue reading on until the end to see how we set this puppy up.
1- Single Page Checkout
It’s no secret that Woocomerce and Shopify’s default checkout is sub-par when it comes to converting visitors into paying customers. But just how bad?
Well, an above average Shopify or Woocommerce store will convert roughly about 3% of the people who add to cart, into actual paying customers. Dismal, disappointing, and almost heart breaking when you think about all the money you’re probably spending to get those folks into your e-commerce store.
What difference can a single page checkout have for your bottom line?
Well we’ve been developing our own version of an app called Carthook for Shopify (which at $300 per month is pricey, but wait until you see the test results)
The results are almost 50% conversion rates as opposed to 3% not using single page checkout. Test results were not niche specific and we got conversion rates consistently around %50.
We won’t get into the math as results will vary greatly based on your niche, what you’re offering, and how you structure your offer, but think about how much you average right now and what your current purchase conversion rate is. Then imagine if your purchase conversion rate was 50%! That is more than a “night and day” difference. We found that combining a targeted sales funnel with single page checkout to work really well together. We recommend you take a look at our sales funnel development and the managed e-commerce hosting services to find out how you can boost your conversion rates.
2- One Click Upsells
It’s no secret that offering a customer more opportunities to spend money will result in more revenue for you. However, there are many apps out there that can accomplish this and some are MUCH better than others.
Along with Carthook’s 1-page checkout you also get unlimited upsell funnels, which are also crushing.
This one is performing particularly well. It is responsible for adding over $3500 to my revenue in the last week, these are extra sales on top of the ones I already made. So free money? Close to it.
The real magic here is the fact that these upsells aren’t shown until AFTER the customer has already purchased. Because of this they’re already in a buying mood, and they’ve already entered their payment details. These are true one-click upsells.
A much cheaper option is called OneClickUpsell by Zipify apps.
But I want to note here that there are many reports of site performance and conversion rates dropping for people once this is installed. I personally noticed a major difference in switching to Carthook from OCU – Carthook converts almost 3x better.
I personally stay away from upsell pop-ups – never interrupt someone who is trying to give you money 🙂
#3 Bundles & BOGOS
For Shopify this can be done manually which is a real pain when it comes to fulfillment, or you can use an app called Product Bundles by Boldapps. It works well, and can give you a significant increase in your average order value.
But what I’d really recommend here is an app called Ultimate Special Offers by Supple Apps.
There is going to be a woocommerce equivalent ready by our team, but we are using it for our projects for no. We personally use it for bundles and buy 3 get 1 free offers which absolutely crush. The bundles and BOGOs can double or triple your current ROI.
Everyone really hate exit intent pops. But they work, and they work well. We have used Wheelio to great affect on some of our stores, and will be using it even more in the future. The whole idea here is gamification, you grab someone’s attention as they’re about to leave your store.
It detects when someone is about to leave and slides out this wheel of fortune type of game. The offer is simple: spin the wheel for a chance to win a discount code or gift card or whatever you choose, and then they need to enter their email to collect their prize.
This does two things:
1: Offering a discount code gives you a chance to save and get a sale that you were going to lose. Who cares if you’re selling it at a discount? You wouldn’t have gotten that sale at all without this.
2: Lets you build a list of people to re-market to via email. I have an entire campaign setup in Klaviyo that turns these folks into buyers.
#5 Personalizer by Limespot
We’ve known for a while that displaying “related items” on your product page is a great idea and will most certainly lead to more sales. Well, this app takes that to the next level and beyond.
In the last 7 days alone Limespot has generated an extra $967 in my test store!
It is basically recommended items on steroids.
It works by instead of displaying just items from the same collection it displays items that other customers have purchased along with the item the new visitor is currently looking at. It also displays the last items they were just looking at if they are browsing around. AND it also displays the most popular items being purchased in the store.
#6 Recart & Advanced Re-marketing
We all know that abandon cart emails are a necessity for our stores, right? For the longest time the standard go-to app was Abandonment Protector and it served its purpose.
Now the game has changed, and Recart is the future.
In the last 7 days Recart has brought in an additional $620 in sales!
This app is light years ahead of abandonment protector and it appears has a much higher deliverability rate. Just remember, if you want your abandonment emails to work the people actually need to see them lol.
Recart also has Facebook Messenger abandonment messages which made us about $120 so they work, however the nasty responses I got from a large portion of the people convinced me not to use it. Some might say just do it anyway, who cares? Well in my stores I truly have excellent customer service, and even with the long shipping times my customer service alone brings many of our customers back to buy more. Repeat customers rock since you haven’t spent a cent to get them back. Facebook retargeting is critical and I highly suggest you to set it up immediately if you haven’t done so. Today we want to focus on thinking outside of the box, like using Klaviyo to segment your buyers, and connect Klaviyo to Facebook, so it can actually create custom audiences for you.
Another great tool is called Adroll. Which displays retargeting ads to people around the web, not just on Facebook.
2.4x ROI isn’t bad, but I’m sure we can do better.
We setup Adroll using their automatic ad setup and it achieved this. If I was to actually tweak the ad copy and ad layout we can bump this up well over 3x ROI – which we’ll be doing soon 🙂
Making this stuff really work…
There are other complimentary apps that boost the effectiveness of the apps we shared here with you today. And it should also be noted that in most cases the way we have these setup/configured is also playing a huge factor in why they’re killing it for us.
There are also a bunch of other ways we max out our earnings such as Funnels, Landing pages, advanced segmentation, etc.