Designing and executing digital marketing strategies across various channels such as SEO, PPC, display ads, social media, and email, targeting the right message to the right market segment.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO positions for target keywords
Oversee the implementation, optimizing and tracking of our SEM programs, following up the measurement and reporting of campaigns from start to finish
Collaborate with creative and development teams on the development of creative digital marketing assets digital experiences through web design
Create and manage campaign reports to analyze performance metrics
Lead design on landing pages for both prospecting and nurture campaigns, email, and display assets, while aligning mobile & desktop to optimize user experience.
Design & implement innovative e-commerce strategies, process improvements, and technologies within digital design to improve online sales
Actively analyze content & site performance, making recommendations to help drive conversion and decrease bounce rate
Management of online customer care portal and maintenance of chat functionality
Manage all online activity in relation to traffic acquisition, sales, conversion, testing of product placement, reviewing, and reporting
Work closely with the IT team to optimize the website to improve user experience and website functionality with the fundamental objective of increasing conversions
Determine growth/optimization opportunities by evaluating analytics to specifically improve click through rates, conversion rates, and bounce rates
Responsible for online business expansion through liaising with E-commerce market place to ensure growth and profitability
Skills & Qualification
Degree in Marketing or Technical discipline preferred
Strong understanding/experience of digital marketing, e-commerce, content marketing and reputation management
Strong professional written and verbal communication skills; English & Arabic
Working knowledge of digital marketing and user experience that results in customer acquisition, retention and growth
Strong attention to detail and ability to work under tight deadlines
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Extensive experience with practices and techniques related to web merchandising or online retailing.
Sound knowledge of website management and e-commerce usability.
– Build and monitor Customer Journey funnels to plan and execute strategies to increase conversion rates and reduce CAC.
– Analyze customers to define proper segmentations to build and maintain customer personas for targeted-content strategy.
– Candidates must have previous experience in planning and executing Google Ads, social media (Twitter, Facebook, Linkedin), and email campaigns.
Digital Marketing Manager Responsibilities
***Create digital strategy plan for a brand
-Planning CREATIVE digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining social media presence across all digital channels.
To build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs.
Brainstorm new and creative growth strategies
**** He lived in Jeddah or Riyadh and was aware of the nature of the client and the environment and culture of Saudi Arabia.****
Prior work with projects in Saudi Arabia and the Arabian GulfNot Specified at least AND
Measuring and reporting on the performance of all digital marketing campaigns.
Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Responsible for managing a team of junior and senior marketers working on the following applications:
Google AdWords application.
Social Media applications.
Advertising web portals and online forums
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
Working with sales account management team to acquire client assets and coordinate campaign launches.
Working with delivery team “Designers” to ensure full, on-time, and efficient delivery of advertising campaigns
Manage social media team between strategies, content & advertising
Plan & Execute plans to reach the target audience through appropriate channels
coming up with innovative and creative ideas for marketing campaigns
Implementing social media strategies to achieve clients marketing targets with SWOT analysis
Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
Collecting and Evaluating customer feedback data.
Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
3 to 5 years
Not Specified at least
Marketing and Advertising
2-5 years’ professional experience working in social media or social analytics at a brand, publisher, agency, or similar.
Bachelor’s degree or higher.
Previous experience in a similar digital marketing role.
Experience of digital marketing at strategic and hands on operational level.
Excellent written English and proven design flair.
Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
Knowledge of current online marketing trends and best practice.
Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads.
Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
Exceptional attention to detail and organizational skills.